the uncertainty, the tragedy in connecticut, hurricane sandy and everyone replenishing their home item. where was the good news. >> i have a hard time with somebody deciding between a toy or something else a grandmother says, oh, well it's the fiscal cliff. how much does that play into consumer spending? >> what we saw is walmart's ceo come into it. it certainly wasn't the whole reason but it was certainly part of it. >> did it wind up that internet sales were as big? it was off to great start. >> it was off to a good start and it continued throughout. we estimate it was still up double digits but this week it's up. in the month of january, 70% of the gift cards are redeem and that's when they're counted as sales. so there's more to go. >> seth brought up a really interesting point though. that is as a country we still have near 8% unemployment and among those many have been out of work for more than 6six months. that has to be a factor to some degree. >> it is but everybody participated in christmas, even if they're on a budget. >> if you think about what this says for 2013 and in par